At the beginning of the Year of the Dragon, when the Spring Festival holiday was just over, BYD threw a "spring king fried" in the domestic auto market, BYD Qin (parameter picture) PLUS (check the base price |) glory version listed, starting at 77,800 yuan, blowing the horn of "electricity is lower than oil".
From the sales point of view of the new version after the launch, the market feedback effect is immediate, just in the past March, the Qin family has won 40,569 results, and continues to sit firmly on the car sales list. It can be seen that the new pattern of the A-class car market has been basically formed, and BYD Qin family is playing an extremely important role, both the market segment of the latcomer, but also the cost of the level of the disruptor, but also is likely to be the future long-term king in A favorable position.
In addition to price surprises, what changes have been made to the new car?
Byd Qin PLUS glory edition not only gave the Chinese consumers who held money to buy a great surprise in price, but also carried out three upgrades in terms of product power, and there is no need to question the sincerity.
First of all, the car added a white glaze green appearance, from the celadon technology that we Chinese are proud of, both beautiful and rich in connotation, highlighting the national tide style.
Secondly, in terms of intelligent interaction, the intelligent voice continuous call is upgraded, and three or four control commands are issued at the same time, which can also be realized one by one in an orderly manner, and the interaction efficiency is greatly improved.
Finally, the whole system upgrades the intelligent power-on and power-off function, which realizes the instant start and go, automatic shutdown, and it is more convenient and quick to get on and off the car.
Give your competitors strength
In the domestic compact car market, if the model positioning, price range, sales data to measure the most important competitors BYD Qin family is Nissan Sylvie and Volkswagen Lavida. In the sales statistics in 2023, the cumulative sales of BYD Qin family reached 482,000, winning the car sales champion; Nissan Sylvie ranked second with 376,000 units sold; Volkswagen Lavida's cumulative sales of 346,000 units, ranked third.
In 2023, the cumulative sales of cars ranked NO.1 BYD Qin Family 482,000 NO.2 Nissan Sylvie 376,000 NO.3 Volkswagen lavida 346,000
As we all know, the reason why Nissan Syly and Volkswagen Lanyi can reach an average monthly sales of about 30,000 vehicles is mainly due to the concession of the terminal 4S store, and now BYD Qin PLUS glory version directly came to the 7-word head in one breath, which can be described as a snake hit seven inches, highly lethal. Such sudden intensity really makes the opponent feel more pressure
On the other hand, BYD Qin PLUS glory edition also has the advantage of dimensionality reduction on Nissan Sylvie and Volkswagen Lavida in terms of product strength, and it comes from multiple dimensions. Next, I will take the entry-level 2024 Qin PLUS DM-i Honor 55KM leading model as an example for comparative analysis.
Fuel consumption PK model 100 km fuel consumption Qin PLUS DM-i
2.17L (combined fuel consumption under WLTC condition)
3.8L (Fuel consumption under NEDC condition)
Nissan Sylvester 1.6L5.94L (WLTC condition combined fuel consumption) Volkswagen lavida 1.5L5.92L (WLTC condition combined fuel consumption)
Qin PLUS DM-i is a plug-in hybrid model that can be powered by oil and electricity. The entry-level model with an official guide price of 79,800 yuan has a pure electric range of 55km under NEDC comprehensive working conditions, and the NEDC comprehensive working conditions have a loss of power consumption of 3.8L/100km, which means that it not only has a low purchase threshold, And the cost of maintaining the car in daily use is also very friendly, significantly lower than the Nissan Sylphy and Volkswagen Lavida.
It is also worth mentioning that it has a comprehensive driving range of 1180km under full fuel and full charge. Several Qin PLUS DM-i owners at the company have said they drive daily to and from work and only need to fill up with gas about once a month. Owners who have charging conditions at home only add oil once every two or three months.
Power PK model 0-100km/h Acceleration time Qin PLUS DM-i7.72s (measured data) Nissan Sylvester 1.6L12.23s (measured data) Volkswagen lavida 1.5L13.18s (measured data)
In terms of power, the Nissan Sylvage and Volkswagen Lavidas entry-level models are equipped with 1.6L naturally aspirated engines and 1.5L naturally aspirated engines, respectively, which will drive a little meat, and when you need to speed up to overtake or change lanes but can't make the effort, the feeling is really awkward and depressing.
Qin PLUS DM-i is equipped with DM-i super hybrid, with Snapcloud-plug-in special 1.5L efficient engine, EHS electric hybrid system and DM-i Super hybrid special blade battery as the core, the actual driving process is based on electric drive, start one step ahead, when you need to accelerate the power can also be on call, accelerate the overtaking process. At the same time, it also has the tranquillity and smoothness that are difficult to achieve in the same class of traditional oil vehicles, bringing excellent comfortable driving experience.
Chassis PK model Front suspension Rear suspension Qin PLUS DM-i McPherson Independent suspension Torque beam non-independent suspension Nissan Sylvain McPherson Independent suspension Torque beam non-independent suspension Volkswagen Lanille McPherson independent suspension Torsion beam non-independent suspension
Although the chassis of the three cars adopts the conventional combination of front McPherson independent suspension + rear torsion beam non-independent suspension, in fact, their driving texture is more obvious. The suspension adjustment of all three cars is soft, in line with the domestic positioning, but if it comes to the fine degree of vibration filtering process, then the Qin PLUS DM-i and the Volkswagen Elegant will be slightly better. In addition, it must be emphasized that because the Qin PLUS DM-i chassis is installed in the middle of the power battery and the necessary battery bracket, the whole chassis is more stable and tight than the Nissan Syly and Da Vinci.
Size/Space PK Model Length width Height Wheelbase Qin PLUS DM-i4765/1837/1495mm2718mm Nissan Sylvie 4652/1815/1450mm2712mm Volkswagen lavida 4678/1806/1474mm2688mm
Whether it is body length, width and height size, or wheelbase size, Qin PLUS DM-i is the largest of the three cars, and this also reflects the actual driving space. The Qin PLUS DM-i has the rear seat space of A+ class sedan, and the trunk storage space is also more abundant.
Entry-level configuration PK model Advantage Configuration 2024 Qin PLUS DM-i Honor Edition 55KM Leading LED automatic headlights, LED daytime running lights, 16-inch wheels, external rearview mirror heating, leather wrapped seat, leather wrapped steering wheel, 8.8 inch LCD instrument, 10.1 inch center control rotating screen, DiLink intelligent cockpit system, intelligent voice interaction, satellite navigation system, multi-application download, OTA upgrade, mobile phone key, mobile remote control System, reversing image, rear reversing radar, electronic shift mechanism, electronic parking, AUTOHOLD automatic parking, constant speed cruise, keyless entry, keyless start, the whole car 3 charging interfaces, automatic air conditioning, rear outlet, rear seat ratio put down 2023 Xuanyi 1.6L CVT Comfort 16-inch wheels, keyless start, tire pressure display, automatic induction wiper 2024 Lavida 1.5L Automatic LED automatic headlights, LED daytime running lights, 8-inch LCD instrument, 8-inch center control screen, CarPlay/CarLife, rear reversing radar, electronic parking, AUTOHOLD automatic parking, active braking, the whole car window one-button lift, automatic induction wiper, rear outlet, rear seat ratio put down
In terms of configuration, BYD's products have always been unstingy, and the Qin PLUS DM-i Glory edition is no exception. The table above compares the entry models of the three cars, and the results are high and low. Qin PLUS DM-i Glory version is the entry that is high, in its advantages configuration, including 10.1 inch center control rotating screen, intelligent voice interaction, satellite navigation system, reversing image, cruise control, automatic air conditioning and other functions, these functions are very practical in daily travel, but also brings competitors can not match the technological charm.
With the BYD Qin PLUS glory version starting from 77,800 yuan, the "electricity is lower than oil" era, the competition in the domestic auto market will be more and more intense in 2024. For the most cost-effective home car market, entry can match the product force of the joint venture BYD Qin PLUS was born to be the king of this market, far more than the sales of the joint venture car in 2023 also confirmed this, there is no doubt that Nissan Sylvie, Volkswagen Lavida and other joint venture brands of traditional fuel vehicles are no longer the first choice of the car market.
