The Jishi ROX ADAMAS is making a foray into the high-end market with an all-around capability. It represents a systematic upgrade and reconstruction of the technical and product framework of the original Jishi 01. Positioned as an "All-Terrain Luxury SUV", it boasts unique differentiated advantages in the highly competitive new energy mid-to-large SUV market. The ROX ADAMAS is available in 2 variants, with an official guide price ranging from RMB 349,900 to 359,900.
The new vehicle is equipped with an extended-range system consisting of a 1.5T engine and dual motors, delivering a CLTC pure electric range of 215km. Its seats feature a differentiated design to meet diverse needs. The 6-seat variant comes with dual zero-gravity seats in the second row, supporting a maximum backrest recline angle of 150° and integrating ventilation, heating, and massage functions to create a first-class immersive comfort experience. The 7-seat variant, with an aisle width of 183mm and a bottom width of 279mm, enables unobstructed movement between the second and third rows.
The ROX OS infotainment system not only enables four-screen connectivity but also integrates multi-ecosystem applications and wireless CarPlay. The "Flow Light Realm" theme, inspired by the light and shadow effects of diamond radiance, takes "Simplicity in Mastery" as its design philosophy, ensuring key information is clear at a glance. Additionally, the AI large model-powered voice assistant "Little Stone" features semantic understanding, providing full-scenario companionship from vehicle control and entertainment to lifestyle services.
In terms of off-road performance, the air suspension system offers a maximum lift stroke of 140mm, allowing the vehicle body to be raised by up to 80mm. With an approach angle of 27.5°, a departure angle of 27.9°, a maximum wading depth of 770mm, and seven driving modes including highway, mountain, mud, and sand, it provides comprehensive passability.
Catering to outdoor lifestyles, the ROX ADAMAS offers a complete factory ecosystem. Its 5.7kW external discharge capability can power high-wattage devices such as induction cookers and projectors simultaneously. Meanwhile, the camping mode's automatic leveling function uses sensors to monitor slope in real time and adjust the vehicle's angle automatically. The roof supports a static load of 300kg, capable of carrying equipment like roof tents. The integrated storage function in the tailgate can be expanded into an operation console, further enhancing the "mobile living room" experience.
| Item | Specification |
|---|---|
| Model Name | 2026 Jishi ROX ADAMAS |
| Official Guide Price | 349,900 – 359,900 RMB |
| Vehicle Type | Mid-to-Large SUV |
| Body Dimensions | 5050mm × 1985mm × 1856mm |
| Wheelbase | 3010mm |
| Engine | 1.5T Turbocharged Engine |
| Motor | Front and Rear Dual Motors |
| Transmission | Single-Speed Fixed Gear Ratio Transmission |
| WLTC Combined Fuel Consumption | 0.64L/100km |
| CLTC Pure Electric Range | 215km |
ROX ADAMAS Competitiveness Analysis:
2026 ROX ADAMAS VS 2026 AITO M7 Extended-Range Version VS 2025 Li Auto L7
| Configuration | 2026 Jishi ADAMAS6-Seat Luxury Executive Edition (2-2-2) | 2026 AITO M7 Extended-Range Ultra6-Seat 4WD | 2025 Li Auto L7 Ultra |
|---|---|---|---|
| Price | 359,900 RMB | 359,800 RMB | 359,800 RMB |
| Rollover Protection System | ● | - | - |
| Wading Sensing System | ● | - | - |
| Approach Angle (°) | 27.5 | 18 | 19 |
| Departure Angle (°) | 27.9 | 21 | 21 |
| Ramp Breakover Angle (°) | 24.6 | - | 16.5 |
| Maximum Climbing Gradient (%) | 100 | - | 40 |
| Maximum Wading Depth (mm) | 770 | - | 500 |
| Total Motor Power (kW) | 350 | 392 | 330 |
| Total Motor Torque (N·m) | 740 | 563 | 620 |
Among the three models, the AITO M7 Extended-Range Version takes the lead in body length, width and wheelbase, while the Jishi ADAMAS outperforms the others in height.
In terms of design, the Jishi ROX ADAMAS adopts a rugged styling. Accented with black trim and a black roof, it exudes a strong off-road vibe. By contrast, the AITO M7 Extended-Range Version and Li Auto L7 are more inclined to be urban SUVs, featuring distinct family design cues and the mainstream styling of new energy vehicles in the market, presenting a more concise and fashionable look. In terms of exterior configurations, the Jishi ROX ADAMAS is equipped with a side-opening tailgate, whereas the other two models come with a conventional electric upward-lifting tailgate.
In terms of pricing, the AITO M7 Extended-Range Version has the lowest starting price, while the ROX ADAMAS boasts the highest price for its top-of-the-line variant. Regarding the number of variants, the AITO M7 Extended-Range Version offers the most options with 6 variants available; the Li Auto L7 has 3 variants, and the ROX ADAMAS has 2 variants.
A detailed comparison of vehicle configurations shows that the ROX ADAMAS surpasses its rivals in off-road capability. It exclusively comes with a wading sensing system and also delivers outstanding performance in approach angle, departure angle, ramp breakover angle and maximum wading depth. In addition, its total motor torque is superior, which is more conducive to getting out of trouble on unpaved roads. On the contrary, the other two models are more suitable for urban driving scenarios.
ABOUT ROX
Founded in 2021, ROX entered the automotive industry as a latecomer. While domestic new-energy vehicle startups were caught in a "life-or-death knockout phase", Jishi identified overseas expansion as its core strategy to seize first-mover advantages amid the global electrification transition. Subsequently, the Middle Eastern market served as a springboard for the brand: in its debut month of sales across the UAE, Qatar, Saudi Arabia and other regional countries, Jishi secured over 2,000 orders.
Positioned as the brand's all-new flagship model, the ROX ADAMAS sidesteps the crowded urban SUV segment and delivers systematic upgrades across four core experience dimensions: sensory comfort, driving dynamics, intelligent connectivity and outdoor versatility. It features a classic boxy rugged exterior design paired with a suite of premium amenities, including power soft-closing doors, an in-car refrigerator, and dual zero-gravity seats in the second row. For off-road performance, the vehicle is equipped with an all-aluminum chassis and standard air suspension with a 140mm adjustment stroke, supporting 7 full-terrain driving modes.
ROX has adopted an overseas-focused market strategy. As of November 2025, the brand has successfully penetrated nearly 40 countries worldwide, with over 80 exhibition halls established globally. For the Chinese market, Jishi plans to officially launch a dealer partnership model in 2026.
After-sales service network development stands as a critical challenge for ROX in China. Compared to competitors like Li Auto and AITO, which have built dense domestic service networks, Jishi's offline service coverage remains a clear disadvantage. To address this gap, the brand currently upholds a "Three 24-Hour Service Commitments" principle:
●24/7 round-the-clock customer support
●24-hour response and follow-up on all inquiries and feedback
●24-hour fulfillment of warranty services and emergency parts delivery
Based on the above analysis, ROX's asset-light operational model with OEM manufacturing faces intense pressure amid the fierce competition in China's automotive market. However, its ongoing global expansion will continue to fuel growth momentum. In early 2025, ROX announced the establishment of a R&D center in Germany, focusing on the development of autonomous driving systems and energy management technologies. In terms of product planning, ROX will maintain a launch cadence of at least one new model per year to continuously refine its all-terrain product lineup. The next-generation models built on an all-new platform have also entered the fast track of R&D.
